About: %22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdfs:seeAlso	http://cebr.vse.cz/cebr/article/view/29
Description	This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business of top luxury is rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it to the context of other CEE countries. It gives clear managerial implications on how to communicate the importance of originality, benefits for the consumer when consuming original goods and social marketing of ethical consumption. This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business of top luxury is rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it to the context of other CEE countries. It gives clear managerial implications on how to communicate the importance of originality, benefits for the consumer when consuming original goods and social marketing of ethical consumption. (en)
Title	%22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia %22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia (en)
skos:prefLabel	%22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia %22Fake product? Why not!%22 Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia (en)
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http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...iv/cisloPeriodika	2
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Kasl Kollmannová, Denisa
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Karlova v Praze / Fakulta sociálních věd
http://linked.open...dnocenehoVysledku	136088
http://linked.open...ai/riv/idVysledku	RIV/00216208:11230/12:10125826
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	ethical consumption; social marketing; marketing communication; crisis; luxury marketing; Counterfeit goods (en)
http://linked.open.../riv/klicoveSlovo	marketing communication social marketing crisis Counterfeit goods ethical consumption luxury marketing
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[80D0C3536E79]
http://linked.open...i/riv/nazevZdroje	Central European Business Review
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
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http://linked.open...UplatneniVysledku	2012
http://linked.open...v/svazekPeriodika	1
http://linked.open...iv/tvurceVysledku	Kasl Kollmannová, Denisa
issn	1805-4854
number of pages	5 (xsd:int)
http://localhost/t...ganizacniJednotka	11230

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