About: CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic

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About: CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdfs:seeAlso	http://cebr.vse.cz/cebr/article/view/15
Description	This article presents an in-depth study based on open-source data analysis (Edelman Trust Barometer and European Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and in minor scale also NGO's have been experiencing since Global Financial Crisis in 2008. Trust is an essential line of corporate communications, public relations and reputation management of companies and it is personalized by the CEO's and top management. According to the data, the trust to CEO saw biggest decline in trust in the U.S., however in Slovakia the trust is still quite high, on the contrary to E.U. in general where the level of trust to CEO reached historical minimum of 30%. The overall shift from trusting the traditional authorities, such as government, CEO's and official representatives to academics, stakeholders, employees and general %22vox populi%22 can be seen globally. The aim of this article is to define trust and the social and communication context of building the trust as a key factor in company's reputation. Finally, clear managerial implications on reputation management focusing on the Czech and Slovak CEO's and businesses will be given. This article presents an in-depth study based on open-source data analysis (Edelman Trust Barometer and European Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and in minor scale also NGO's have been experiencing since Global Financial Crisis in 2008. Trust is an essential line of corporate communications, public relations and reputation management of companies and it is personalized by the CEO's and top management. According to the data, the trust to CEO saw biggest decline in trust in the U.S., however in Slovakia the trust is still quite high, on the contrary to E.U. in general where the level of trust to CEO reached historical minimum of 30%. The overall shift from trusting the traditional authorities, such as government, CEO's and official representatives to academics, stakeholders, employees and general %22vox populi%22 can be seen globally. The aim of this article is to define trust and the social and communication context of building the trust as a key factor in company's reputation. Finally, clear managerial implications on reputation management focusing on the Czech and Slovak CEO's and businesses will be given. (en)
Title	CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic (en)
skos:prefLabel	CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic (en)
skos:notation	RIV/00216208:11230/12:10123329!RIV13-MSM-11230___
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Kasl Kollmannová, Denisa
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Karlova v Praze / Fakulta sociálních věd
http://linked.open...dnocenehoVysledku	126312
http://linked.open...ai/riv/idVysledku	RIV/00216208:11230/12:10123329
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Central and Eastern Europe; marketing communication; public relations; management; trust (en)
http://linked.open.../riv/klicoveSlovo	marketing communication public relations management trust Central and Eastern Europe
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[8B5845472CD9]
http://linked.open...i/riv/nazevZdroje	Central European Business Review
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...v/svazekPeriodika	1
http://linked.open...iv/tvurceVysledku	Kasl Kollmannová, Denisa
issn	1805-4854
number of pages	7 (xsd:int)
http://localhost/t...ganizacniJednotka	11230

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