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rdf:type
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Description
| - V izsledvaneto se analizirat njakoi ot naj-populjarnite nazvanija na tărgovskite marki, koito prez poslednite dvajsetina godina sa stanali rodovi označenija za dadena kategorija produkti ili uslugi. Nabljudenijata sa orientirani v slednite osnovni nasoki: tărgovskata marka kato obekt na intelektualna sobstvenost (pravna ramka i registracija); techniki za razrabotvane na markovite imena (metafora, metonimija, kontaminacija); apelativizacija na tărgovskata marka i protivodejstvie ot strana na pritežatelite j; adaptacija i integracija na nazvanieto v sistemata na bălgarskija ezik. Zaključenijata potvărždavat tendencijata kăm internacionalizacija na leksikata i kăm ezikova ikonomija, svidetelstvat i za dinamičnite procesi v rečnikovija săstav vsledstvie na promenite v publičnoto i v ličnoto prostranstvo.
- The study offers an analysis of some of the most popular trademarks, which, in the last two decades, have become generic terms representing certain categories of products or services. The observations are oriented in the following main directions: the trademark as an intellectual property subject (legislative framework and registration); techniques for trademark development (metaphor, metonymy, contamination); appellation of the trademark and resistance on the side of their owners; adaptation and integration of the appellation into the system of Bulgarian language. The conclusions confirm the tendency towards internationalization of the lexis and language economy and show the dynamic processes in the lexis, which result from changes both in the public and in the personal space. (en)
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Title
| - Tărgovskata marka - pravni normi i rečeva upotreba
- The trademark - legal regulations and speech usage (based on Bulgarian language material) (en)
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skos:prefLabel
| - Tărgovskata marka - pravni normi i rečeva upotreba
- The trademark - legal regulations and speech usage (based on Bulgarian language material) (en)
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skos:notation
| - RIV/00216208:11210/12:10131007!RIV13-MSM-11210___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/00216208:11210/12:10131007
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - appellation; speech usage; legal regulation; trademark (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/mistoVydani
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http://linked.open...vEdiceCisloSvazku
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http://linked.open...i/riv/nazevZdroje
| - Specyfika leksyki i słowotwórstwa języków słowiańskich na przełomie XX i XXI wieku
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...v/pocetStranKnihy
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Bakardzhieva, Ginka Aleksandrova
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Slawistyczny Ośrodek Wydawniczy
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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