About: An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932

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About: An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942. Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The Baťa company Inc. belonged among the biggest shoe-making companies in the world in the 1930´s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees´ work performance. The Baťa Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Baťa for its employees and inhabitants of the town of Zlín in years 1932 – 1942. The Baťa company Inc. belonged among the biggest shoe-making companies in the world in the 1930´s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees´ work performance. The Baťa Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Baťa for its employees and inhabitants of the town of Zlín in years 1932 – 1942. (en)
Title	An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942. An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942. (en)
skos:prefLabel	An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942. An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942. (en)
skos:notation	RIV/70883521:28120/12:43868629!RIV13-MSM-28120___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	121884
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/12:43868629
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Marketing Communication, Prevention, Prevention Care, Care about Employees, Print, Tomáš Baťa the Founder, Company Baťa Inc. by 1945 (en)
http://linked.open.../riv/klicoveSlovo	Care about Employees Company Baťa Inc. by 1945 Prevention Care Print Tomáš Baťa the Founder Marketing Communication Prevention
http://linked.open...ontrolniKodProRIV	[B900B90242FF]
http://linked.open...v/mistoKonaniAkce	Barcelona
http://linked.open...i/riv/mistoVydani	Barcelona
http://linked.open...i/riv/nazevZdroje	Proceedings of the 19th IBIMA Conference on Inovation Vision 2020: stainable Growth, Entrepreneurship, and Economic Development
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2012-02-12 (xsd:date)
number of pages	11 (xsd:int)
http://purl.org/ne...btex#hasPublisher	IBIMA Publishing
https://schema.org/isbn	978-0-9821489-8-3
http://localhost/t...ganizacniJednotka	28120

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