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  • Nowadays, a connection to practice forms is an integral part of the mission of every university in the Czech Republic. The same situation is at the Faculty of Management and Economics (FaME) at Tomas Bata University in Zlín. A long-term research goals at FaME comprise the following areas: focus on the following topics - solving of technical, technological, economical and other problems occurring in business within bachelor's theses and dissertations, doctoral thesis, contractual research; knowledge acquired during the research activities carried out at the UTB can be offered for practical application; involvement in programmes announced by the government ministries of the Czech Republic and in EU programmes, project consultancy; educational programmes organized in compliance with the companies' requirements; internships for students in Master's and Doctoral Degree Programmes with companies or other institutions. The main aim of this article is to propose a system of partnership between
  • Nowadays, a connection to practice forms is an integral part of the mission of every university in the Czech Republic. The same situation is at the Faculty of Management and Economics (FaME) at Tomas Bata University in Zlín. A long-term research goals at FaME comprise the following areas: focus on the following topics - solving of technical, technological, economical and other problems occurring in business within bachelor's theses and dissertations, doctoral thesis, contractual research; knowledge acquired during the research activities carried out at the UTB can be offered for practical application; involvement in programmes announced by the government ministries of the Czech Republic and in EU programmes, project consultancy; educational programmes organized in compliance with the companies' requirements; internships for students in Master's and Doctoral Degree Programmes with companies or other institutions. The main aim of this article is to propose a system of partnership between (en)
  • Spolupráce s veřejností je dnes již nedílnou součástí poslání téměř každé vysoké školy nebo univerzity v České republice. Nejinak je tomu i na Fakultě managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, která si podle ?Dlouhodobého záměru vzdělávací a vědecké, výzkumné, vývojové a další tvůrčí činnosti na období 2006 ? 2010? klade za cíl zdokonalovat systém spolupráce s odběratelskou sférou postavený na spolupráci při zadávání a řešení diplomových prací, zvaných přednáškách a exkurzích studentů, na společném podávání přihlášek projektů, pořádání konferencí a seminářů na základě rámcových dohod o spolupráci. Cílem příspěvku je prezentovat základní formy spolupráce Fakulty managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně s podnikatelskou i nepodnikatelskou sférou, vymezit hlavní problémy a nedostatky a nastínit možnosti řešení této problematiky. (cs)
Title
  • Cooperation FAME UTB with Business and Non-business in Marketing Area
  • Spolupráce FaME UTB s podniky i neziskovými organizacemi v oblasti marketingu (cs)
  • Cooperation FAME UTB with Business and Non-business in Marketing Area (en)
skos:prefLabel
  • Cooperation FAME UTB with Business and Non-business in Marketing Area
  • Spolupráce FaME UTB s podniky i neziskovými organizacemi v oblasti marketingu (cs)
  • Cooperation FAME UTB with Business and Non-business in Marketing Area (en)
skos:notation
  • RIV/70883521:28120/08:63507703!RIV09-MSM-28120___
http://linked.open...avai/riv/aktivita
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  • 361314
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  • RIV/70883521:28120/08:63507703
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  • strategic marketing; relationship marketing; partnership; praktice; research and development; Centre for Applied Economic Research; master thesis (en)
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  • [D1AD9E56D0E7]
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  • Madrid, Španělsko
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  • Madrid
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  • International Conference of Education, Research and Innovation (ICERI 2008)
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  • Staňková, Pavla
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number of pages
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  • International Association of Technology, Education and Development (IATED)
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  • 978-84-612-5091-2
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  • 28120
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