About: Changes in Marketing Management of Czech Services Firms in Economic Recession

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
rdfs:seeAlso	http://www.wseas.org
Description	Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services. Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services. (en)
Title	Changes in Marketing Management of Czech Services Firms in Economic Recession Changes in Marketing Management of Czech Services Firms in Economic Recession (en)
skos:prefLabel	Changes in Marketing Management of Czech Services Firms in Economic Recession Changes in Marketing Management of Czech Services Firms in Economic Recession (en)
skos:notation	RIV/70883521:28130/13:43870608!RIV14-MSM-28130___
http://linked.open...avai/predkladatel	Fakulta multimediálních komunikací
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Juříková, Martina Jurášková, Olga Kocourek, Josef
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	64927
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/13:43870608
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	marketing, management, economic crisis, sector, GDP, services, marketing in services (en)
http://linked.open.../riv/klicoveSlovo	GDP economic crisis management marketing sector services marketing in services
http://linked.open...ontrolniKodProRIV	[568AEE6FBBEB]
http://linked.open...v/mistoKonaniAkce	Athens, Greece
http://linked.open...i/riv/mistoVydani	Athens, Greece
http://linked.open...i/riv/nazevZdroje	Proceedings of 1st International Conference on Perpetual Education
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Jurášková, Olga Juříková, Martina Kocourek, Josef
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2013-05-14 (xsd:date)
issn	2227-4618
number of pages	6 (xsd:int)
http://purl.org/ne...btex#hasPublisher	WSEAS Press
https://schema.org/isbn	978-1-61804-187-6
http://localhost/t...ganizacniJednotka	28130

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