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Description
| - Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services.
- Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services. (en)
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Title
| - Changes in Marketing Management of Czech Services Firms in Economic Recession
- Changes in Marketing Management of Czech Services Firms in Economic Recession (en)
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skos:prefLabel
| - Changes in Marketing Management of Czech Services Firms in Economic Recession
- Changes in Marketing Management of Czech Services Firms in Economic Recession (en)
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skos:notation
| - RIV/70883521:28130/13:43870608!RIV14-MSM-28130___
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http://linked.open...avai/predkladatel
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/70883521:28130/13:43870608
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - marketing, management, economic crisis, sector, GDP, services, marketing in services (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Proceedings of 1st International Conference on Perpetual Education
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Jurášková, Olga
- Juříková, Martina
- Kocourek, Josef
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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issn
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number of pages
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http://purl.org/ne...btex#hasPublisher
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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