About: A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options. Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options. (en)
Title	A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY (en)
skos:prefLabel	A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY (en)
skos:notation	RIV/47813059:19520/13:#0002319!RIV14-MSM-19520___
http://linked.open...avai/predkladatel	Obchodně podnikatelská fakulta v Karviné
http://linked.open...avai/riv/aktivita	O
http://linked.open...avai/riv/aktivity	O
http://linked.open...iv/cisloPeriodika	říjen
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Kostková, Miroslava Karásková, Taťána
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Slezská univerzita v Opavě / Obchodně podnikatelská fakulta v Karviné
http://linked.open...dnocenehoVysledku	59128
http://linked.open...ai/riv/idVysledku	RIV/47813059:19520/13:#0002319
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	marketing communications; hospitality; research; interractive marketing; services (en)
http://linked.open.../riv/klicoveSlovo	interractive marketing research services hospitality marketing communications
http://linked.open...odStatuVydavatele	BG - Bulharská republika
http://linked.open...ontrolniKodProRIV	[14B51DD82AE2]
http://linked.open...i/riv/nazevZdroje	Food Science, Engineering and Technologies 2013
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...v/svazekPeriodika	LX
http://linked.open...iv/tvurceVysledku	KARÁSKOVÁ, Taťána KOSTKOVÁ, Miroslava
issn	1314-7102
number of pages	4 (xsd:int)
http://localhost/t...ganizacniJednotka	19520

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