About: Complex regional marketing as concept of the development of the rural peripheral region Jeseniky.     Goto   Sponge   NotDistinct   Permalink

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Description
  • Cílem projektu je snížení míry divergence(disparit) Jesenicka jako pilotního modelového regionu prostřednictvím inovativního konceptu regionálního rozvoje,kterým je komplexní regionální marketing(KRM).Vytvoření odborné metodiky pro praxi KRM v ČR. (cs)
  • The objective of the project is to reduce the uneven development and the disparities through pilot project using the complex theoretical concept of regional marketing in the model region of Jeseniky. A Handbook for practice will be created. (en)
Title
  • Complex regional marketing as concept of the development of the rural peripheral region Jeseniky. (en)
  • Komplexní regionální marketing jako koncept rozvoje rurálního periferního regionu Jesenicko (cs)
http://linked.open...vai/cislo-smlouvy
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  • regional development; marketing of the region; management of the region; regional governance; rural region; disparities; Jeseniky region; handbook; support of communication; focus groups; institutialization; marketing mix for the region; image improveme… (en)
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