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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This paper considers how developments in the co-adaptation of advertising and new media might be theoretically framed. At first author explains the essence of the New Media and incloses it in the face of %22Old%22 Media of mass communication. Also characterizes their present position. Further he gives his attention to digitizing TV process. Author detects advertising potential of the old-new Medium.
  • This paper considers how developments in the co-adaptation of advertising and new media might be theoretically framed. At first author explains the essence of the New Media and incloses it in the face of %22Old%22 Media of mass communication. Also characterizes their present position. Further he gives his attention to digitizing TV process. Author detects advertising potential of the old-new Medium. (en)
Title
  • Advertising and New Media
  • Advertising and New Media (en)
skos:prefLabel
  • Advertising and New Media
  • Advertising and New Media (en)
skos:notation
  • RIV/70883521:28120/09:63508365!RIV10-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 302073
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/09:63508365
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Advertising; New Media; Digital TV (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [75966E550584]
http://linked.open...v/mistoKonaniAkce
  • Zlín
http://linked.open...i/riv/mistoVydani
  • Zlín
http://linked.open...i/riv/nazevZdroje
  • Recenzované CD příspěvků z Mezinárodní konference (KO)MÉDIA 2009
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pospíšil, Jan
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Tomáš Bati ve Zlíně
https://schema.org/isbn
  • 978-80-7318-903-7
http://localhost/t...ganizacniJednotka
  • 28120
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