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  • This paper is focused on outdoor advertisements. Its aim is to approach actual situation in outdoor advertising in Czech Republic, its advantages and potential into the future. Nowadays, this topic is really up-to-date because of the growing interest in these advertisements. It can be proved by many factors. There has been growing not only the number of these advertisements but also their size. The demands of the advertisement submitters are rising, as well as the competition between agencies. The article is evaluating the role of the outdoor adverts in the USA too, and comparing it with the situation in ČR. (en)
  • Príspevok je zameraný na outdoor (vonkajšie) reklamy. Jeho cieľom je priblížiť súčasný stav outdoor reklamy v Českej republike, jej výhody a potenciál do budúcnosti. Táto téma je aktuálna najmä v súčasnosti, keďže záujem o vonkajšie reklamy neustále narastá. Dokázať to môže viacero faktorov. Zvyšuje sa nielen počet takýchto reklám, ale aj ich veľkosť. Vzrastajú samozrejme nároky zadávateľov týchto reklám, a tiež konkurenčný boj medzi agentúrami. Článok tiež hodnotí postavenie outdoor reklamy v USA a porovnáva ho so situáciou v Českej republike.
Title
  • OUTDOOR – reklama budúcnosti?
  • OUTDOOT – advertising of the future (en)
skos:prefLabel
  • OUTDOOR – reklama budúcnosti?
  • OUTDOOT – advertising of the future (en)
skos:notation
  • RIV/70883521:28120/08:43867385!RIV13-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S, V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 385573
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/08:43867385
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Outdoor, Out-of-home advertisement, billboards, creativity (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [CFD532DCCAB2]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • MendelNet PEF 2008
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Muchová, Simona
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • B4U Publishing
https://schema.org/isbn
  • 978-80-87222-03-4
http://localhost/t...ganizacniJednotka
  • 28120
is http://linked.open...avai/riv/vysledek of
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