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Description
  • Príspevok sa zaoberá vzájomným vzťahom marketingu a logistiky z pohľadu spoločných znakov a odlišností. Z pohľadu logistiky ide o dodávateĺské vzťahy (predvýrobná logistika), presuny v rámci výroby (výrobná logistika) a dodanie výrobku zákazníkovi (distribučná logistika). Jedným z nástrojov marketingu je distribúcia, ktorá je zameraná na dodávku produktu konečnému zákazníkovi. V príspevku sa autori zaoberajú distribúciou, resp. distribučnou logistikou a hľadajú vzájomné závislosti.
  • The paper deals with the interrelationship of marketing and logistics in terms of common features and differences. In terms of logistics to the supply relationship (Careful Logistics), shifts in production (production logistics) and delivery to the customer (distribution logistics). One of the tools of marketing is distribution, which is focused on the delivery of the product to the final customer. In this paper, the authors deal with the distribution, respectively. distribution logistics and seek mutual dependence. (en)
Title
  • RELATIONSHIP MARKETING AND LOGISTICS (en)
  • VZÁJOMNÝ VZŤAH MARKETINGU A LOGISTIKY
skos:prefLabel
  • RELATIONSHIP MARKETING AND LOGISTICS (en)
  • VZÁJOMNÝ VZŤAH MARKETINGU A LOGISTIKY
skos:notation
  • RIV/63468352:_____/12:#0000263!RIV13-MSM-63468352
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • N
http://linked.open...iv/cisloPeriodika
  • listopad
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 180284
http://linked.open...ai/riv/idVysledku
  • RIV/63468352:_____/12:#0000263
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing, logistics, logistics chain, distribution, marketing tools (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • SK - Slovenská republika
http://linked.open...ontrolniKodProRIV
  • [CD82CA222493]
http://linked.open...i/riv/nazevZdroje
  • Logistický monitor
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Strišš, Jozef
  • Obdržálek, Ladislav
  • Hlaváčková, Vladimíra
issn
  • 1336-5878
number of pages
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