Prostředky a strategie působení reklamních a žurnalistických textů a jejich analýza. Kulturní a jazykové zdroje persvazivnosti české reklamy. (cs)
Means and strategies of effects of advertising and journalistic texts and their analysis. Cultural and linguistic sources of persuasion in the Czech advertising. (en)
Means and strategies of effects of advertising and journalistic texts and their analysis. Cultural and linguistic sources of persuasion in the Czech advertising.