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Description
  • Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options.
  • Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options. (en)
Title
  • A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY
  • A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY (en)
skos:prefLabel
  • A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY
  • A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY (en)
skos:notation
  • RIV/47813059:19520/13:#0002319!RIV14-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • O
http://linked.open...iv/cisloPeriodika
  • říjen
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 59128
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/13:#0002319
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing communications; hospitality; research; interractive marketing; services (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • BG - Bulharská republika
http://linked.open...ontrolniKodProRIV
  • [14B51DD82AE2]
http://linked.open...i/riv/nazevZdroje
  • Food Science, Engineering and Technologies 2013
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • LX
http://linked.open...iv/tvurceVysledku
  • KARÁSKOVÁ, Taťána
  • KOSTKOVÁ, Miroslava
issn
  • 1314-7102
number of pages
http://localhost/t...ganizacniJednotka
  • 19520
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