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  • The aim of this paper is to present new and innovative attitudes to the evaluating methods used in marketing studies. The paper deals with new possibilities offered by recent development of information technologies. The poster will introduce Eye Tracking and it's practical application using technology developed in cooperation with Dept. of Cybernetics. Also a Pupilometry as an extension of Eye Tracking will be in the scope of this poster.
  • The aim of this paper is to present new and innovative attitudes to the evaluating methods used in marketing studies. The paper deals with new possibilities offered by recent development of information technologies. The poster will introduce Eye Tracking and it's practical application using technology developed in cooperation with Dept. of Cybernetics. Also a Pupilometry as an extension of Eye Tracking will be in the scope of this poster. (en)
Title
  • Innovative Technologies in Marketing Studies
  • Innovative Technologies in Marketing Studies (en)
skos:prefLabel
  • Innovative Technologies in Marketing Studies
  • Innovative Technologies in Marketing Studies (en)
skos:notation
  • RIV/68407700:21230/11:00185005!RIV12-MSM-21230___
http://linked.open...avai/predkladatel
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  • S
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http://linked.open...aciTvurceVysledku
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  • 204938
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  • RIV/68407700:21230/11:00185005
http://linked.open...riv/jazykVysledku
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  • Marketing; Promotion; Eye Tracking; Pupilometry (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [19F38AA8EB77]
http://linked.open...v/mistoKonaniAkce
  • Prague
http://linked.open...i/riv/mistoVydani
  • Praha
http://linked.open...i/riv/nazevZdroje
  • POSTER 2011 - 15th International Student Conference on Electrical Engineering
http://linked.open...in/vavai/riv/obor
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  • Ručka, Tomáš
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http://linked.open.../riv/zahajeniAkce
number of pages
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  • České vysoké učení technické v Praze. Fakulta elektrotechnická
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  • 978-80-01-04806-1
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  • 21230
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