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Description
  • The article describes role of rural tourism for the development of rural areas. It´s an alternative for agricultural entrepreneurship and could be beneficial both for profitability and for revitalisation and living social environment. It highlights the importance of rural tourism for the future of mankind and different needs for doing business in this area. Effective strategic planning and qualified marketing approach as the key aspects of rural tourism management are analysed. The main steps of strategic and marketing planning are also described. The article also reveals the relationship of the %22Local Agenda 21%22 as a fundamental instrument of the territorial development from the view of the sustainable development. The described %22Environmental Assessment%22 negotiates impacts of all activities for environment. %22Risk Assessment%22 and its usage is shown at the SWOT analysis.
  • The article describes role of rural tourism for the development of rural areas. It´s an alternative for agricultural entrepreneurship and could be beneficial both for profitability and for revitalisation and living social environment. It highlights the importance of rural tourism for the future of mankind and different needs for doing business in this area. Effective strategic planning and qualified marketing approach as the key aspects of rural tourism management are analysed. The main steps of strategic and marketing planning are also described. The article also reveals the relationship of the %22Local Agenda 21%22 as a fundamental instrument of the territorial development from the view of the sustainable development. The described %22Environmental Assessment%22 negotiates impacts of all activities for environment. %22Risk Assessment%22 and its usage is shown at the SWOT analysis. (en)
Title
  • The potential of rural tourism and the sustainable development of rural areas
  • The potential of rural tourism and the sustainable development of rural areas (en)
skos:prefLabel
  • The potential of rural tourism and the sustainable development of rural areas
  • The potential of rural tourism and the sustainable development of rural areas (en)
skos:notation
  • RIV/62690094:18440/07:00002591!RIV10-MSM-18440___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...iv/cisloPeriodika
  • 4
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 442921
http://linked.open...ai/riv/idVysledku
  • RIV/62690094:18440/07:00002591
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • sustainable development; rural areas; rural tourism; strategic plan; marketing (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [7442C2914DD6]
http://linked.open...i/riv/nazevZdroje
  • E+M. Ekonomie a management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 10
http://linked.open...iv/tvurceVysledku
  • Šimková, Eva
issn
  • 1212-3609
number of pages
http://localhost/t...ganizacniJednotka
  • 18440
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