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Description
  • This paper describes how the systems for support customer relationship management can store data about customers. There is introduced also an issues of CRM and CRM systems. Paper proposes a logical database model, in which is captured a structure of data about customers. The proposed model makes easy to add attributes and creating customer groups. The article also shows how to implement such applications.
  • This paper describes how the systems for support customer relationship management can store data about customers. There is introduced also an issues of CRM and CRM systems. Paper proposes a logical database model, in which is captured a structure of data about customers. The proposed model makes easy to add attributes and creating customer groups. The article also shows how to implement such applications. (en)
Title
  • Approach to storing customer data in CRM systems
  • Approach to storing customer data in CRM systems (en)
skos:prefLabel
  • Approach to storing customer data in CRM systems
  • Approach to storing customer data in CRM systems (en)
skos:notation
  • RIV/62156489:43110/11:00170183!RIV13-MSM-43110___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
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  • 186926
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/11:00170183
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Datábázové systémy; Zákaznická data; CRM; Aplikační podpora (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [2ED6471FBB2E]
http://linked.open...v/mistoKonaniAkce
  • Zlín
http://linked.open...i/riv/mistoVydani
  • Zlín
http://linked.open...i/riv/nazevZdroje
  • Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky (2011)
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Turčínek, Pavel
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Tomáše Bati ve Zlíně
https://schema.org/isbn
  • 978-80-7454-013-4
http://localhost/t...ganizacniJednotka
  • 43110
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