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  • The paper describes the way of teaching the Management subject in English and the requirements for passing the subject. The first Management taught in English started at university in the year 2004/2005. The knowledge gained at lessons were needed for passing the subject and proved by students in a final test. There were also tutorials mainly focusing on case studies. The paper further contains an easy case study, which was directly solved at lessons and in an assignment which consists of strategy tips resulting from SWOT analysis for Lidl retailer chain.
  • The paper describes the way of teaching the Management subject in English and the requirements for passing the subject. The first Management taught in English started at university in the year 2004/2005. The knowledge gained at lessons were needed for passing the subject and proved by students in a final test. There were also tutorials mainly focusing on case studies. The paper further contains an easy case study, which was directly solved at lessons and in an assignment which consists of strategy tips resulting from SWOT analysis for Lidl retailer chain. (en)
  • Příspěvek charakterizuje výuku Managementu v angličtině, včetně požadavků na úspěšné ukončení předmětu. Výuka Managementu v angličtině byla na MZLU v Brně zahájena ve školním roce 2004/2005. Znalosti získané z přednášek studenti prokazovali v závěrečném testu a vypracováním případových studií. Příspěvek obsahuje jednoduchou případovou studii, která byla řešena ve výuce. Jedná se o návrh strategií vyplývajících z matice SWOT, pro obchodní řetězec Lídl. (cs)
Title
  • Strategies of a retail chain
  • Strategie obchodního řetězce (cs)
  • Strategies of a retail chain (en)
skos:prefLabel
  • Strategies of a retail chain
  • Strategie obchodního řetězce (cs)
  • Strategies of a retail chain (en)
skos:notation
  • RIV/62156489:43110/08:00133205!RIV09-MSM-43110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
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http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 397618
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/08:00133205
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • threats; opportunities; case studies; strengths and weaknesses; swot analysis (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [325B7F14BC57]
http://linked.open...v/mistoKonaniAkce
  • Valtice
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • Odvětvové strategie a politky 2008
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Chládková, Helena
  • Kotrba, Tomáš
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • MSD, s. r. o.
https://schema.org/isbn
  • 978-80-7392-062-3
http://localhost/t...ganizacniJednotka
  • 43110
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