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  • This article deals with the basic aspects of television advertising operation on the Czech media market. For most of the media (especially private) advertising means the basic source of financing and it also represents the basic element endeavoring to attract the final consumer's senses. Television has an influence on its viewers it has become a communication media appropriate for reaching as large as possible amount of population. It is ideal for conveying the emotions it is particularly able immediately and strongly to influence opinions of large numbers of the public, since through it is possible to catch both sound and picture. Digitalization of television broadcasting contributed to the fragmentation of to that time already shattered media market and the ban on advertising would considerably complicate financing the Czech television functioning. This paper is aimed at describing and evaluating the types of television advertising, advertising space, and the weaknesses of television advertising on the Czech media market.
  • This article deals with the basic aspects of television advertising operation on the Czech media market. For most of the media (especially private) advertising means the basic source of financing and it also represents the basic element endeavoring to attract the final consumer's senses. Television has an influence on its viewers it has become a communication media appropriate for reaching as large as possible amount of population. It is ideal for conveying the emotions it is particularly able immediately and strongly to influence opinions of large numbers of the public, since through it is possible to catch both sound and picture. Digitalization of television broadcasting contributed to the fragmentation of to that time already shattered media market and the ban on advertising would considerably complicate financing the Czech television functioning. This paper is aimed at describing and evaluating the types of television advertising, advertising space, and the weaknesses of television advertising on the Czech media market. (en)
Title
  • Television and Advertising
  • Television and Advertising (en)
skos:prefLabel
  • Television and Advertising
  • Television and Advertising (en)
skos:notation
  • RIV/61989100:27510/14:86091832!RIV15-MSM-27510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(EE2.3.20.0296)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 49682
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27510/14:86091832
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Television, Advertising (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [CB2EBA5E0244]
http://linked.open...v/mistoKonaniAkce
  • Olomouc
http://linked.open...i/riv/mistoVydani
  • Olomouc
http://linked.open...i/riv/nazevZdroje
  • Znalosti pro tržní praxi 2014 média a komunikace v 21. století : sborník z mezinárodní vědecké konference, konané 11. - 12. září 2014 v Olomouci
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Gibarti, Jana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Societas Scientiarum Olomucensis II.
https://schema.org/isbn
  • 978-80-87533-07-9
http://localhost/t...ganizacniJednotka
  • 27510
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