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Description
  • Tato studie se zaměřuje na identifikaci trendů a očekávané změny na trhu a zhodnocuje efekty těchto změn, obojí v podmínkách sílících společností a v podmínkách konkurenceschopných společností vytvořených změnami. (cs)
  • This study focuses on identifying tendencies and expected changes in the market, and evaluates the effects of these changes both in terms of forcing companies to adapt and in terms of the competitive advantages generated by the changes. Competitiveness is presented in the context of current management thought, in the form of one of the new conceptions of customer relations management (CRM), whose aim is to create a business paradigm leading to prosperity.
  • This study focuses on identifying tendencies and expected changes in the market, and evaluates the effects of these changes both in terms of forcing companies to adapt and in terms of the competitive advantages generated by the changes. Competitiveness is presented in the context of current management thought, in the form of one of the new conceptions of customer relations management (CRM), whose aim is to create a business paradigm leading to prosperity. (en)
Title
  • The New Economy and Customer Relationship Management
  • The New Economy and Customer Relationship Management (en)
  • Nová ekonomika a řízení vztahů se zákazníkem (cs)
skos:prefLabel
  • The New Economy and Customer Relationship Management
  • The New Economy and Customer Relationship Management (en)
  • Nová ekonomika a řízení vztahů se zákazníkem (cs)
skos:notation
  • RIV/61989100:27510/07:00018480!RIV09-MSM-27510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/05/0140), S
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 437117
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27510/07:00018480
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • business environment; market and changes; globalization; marketing goals; network organization; customer; information era; CRM; value (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [7B605F03CEBE]
http://linked.open...i/riv/nazevZdroje
  • ECON 07
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 14
http://linked.open...iv/tvurceVysledku
  • Kauerová, Lenka
  • Svobodová, Hana
issn
  • 0862-7908
number of pages
http://localhost/t...ganizacniJednotka
  • 27510
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