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About:
Consumer perceptions of gender roles and their impact on advertising
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An Entity of Type :
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
, within Data Space :
linked.opendata.cz
associated with source
document(s)
Type:
skos:Concept
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
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rdf:type
skos:Concept
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description
Hlavní témata dokumentu: gender; spotřební chování; muži ženy v reklamě
(cs)
Basic themes of document: gender roles; consumer behaviour; men and women in advertising
Basic themes of document: gender roles; consumer behaviour; men and women in advertising
(en)
Title
Consumer perceptions of gender roles and their impact on advertising
Spotřebitelské vnímání mužských a ženských rolí a jejich dopad na reklamu
(cs)
Consumer perceptions of gender roles and their impact on advertising
(en)
skos:prefLabel
Consumer perceptions of gender roles and their impact on advertising
Spotřebitelské vnímání mužských a ženských rolí a jejich dopad na reklamu
(cs)
Consumer perceptions of gender roles and their impact on advertising
(en)
skos:notation
RIV/61384399:31130/08:00030086!RIV09-GA0-31130___
http://linked.open...avai/riv/aktivita
P
http://linked.open...avai/riv/aktivity
P(GA402/05/0152)
http://linked.open...vai/riv/dodaniDat
2009
http://linked.open...aciTvurceVysledku
Stříteský, Václav
http://linked.open.../riv/druhVysledku
D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju
S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele
Vysoká škola ekonomická v Praze / Fakulta podnikohospodářská
http://linked.open...dnocenehoVysledku
361108
http://linked.open...ai/riv/idVysledku
RIV/61384399:31130/08:00030086
http://linked.open...riv/jazykVysledku
eng - angličtina
http://linked.open.../riv/klicovaSlova
gender roles; consumer behaviour; men and women in advertising
(en)
http://linked.open.../riv/klicoveSlovo
gender roles
consumer behaviour
men and women in advertising
http://linked.open...ontrolniKodProRIV
[F34018F3426F]
http://linked.open...v/mistoKonaniAkce
Varna
http://linked.open...i/riv/mistoVydani
Varna
http://linked.open...i/riv/nazevZdroje
Trgovjata v svremennovo občestvo - teorija i praktika
http://linked.open...in/vavai/riv/obor
AE
http://linked.open...ichTvurcuVysledku
1
(
xsd:int
)
http://linked.open...cetTvurcuVysledku
1
(
xsd:int
)
http://linked.open...vavai/riv/projekt
Gender roles in consumer marketing perspective
http://linked.open...UplatneniVysledku
2008
http://linked.open...iv/tvurceVysledku
Stříteský, Václav
http://linked.open...vavai/riv/typAkce
WRD - Světová
http://linked.open.../riv/zahajeniAkce
2008-10-10
(
xsd:date
)
number of pages
7
(
xsd:int
)
http://purl.org/ne...btex#hasPublisher
Ekonomická univerzita
https://schema.org/isbn
978-954-21-0371-4
http://localhost/t...ganizacniJednotka
31130
is
http://linked.open...avai/riv/vysledek
of
Consumer perceptions of gender roles and their impact on advertising
Consumer perceptions of gender roles and their impact on advertising
Consumer perceptions of gender roles and their impact on advertising
Consumer perceptions of gender roles and their impact on advertising
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