About: The effectiveness of female nudity in advertising in three European countries

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The paper attempts to gain a better understanding of the reasons for advertisers to use nudity in European advertising campaigns and, more precisely, whether a print ad that uses nudity is more or less effective than an ad without nudity in the Czech Republic, Spain, and France. The paper attempts to gain a better understanding of the reasons for advertisers to use nudity in European advertising campaigns and, more precisely, whether a print ad that uses nudity is more or less effective than an ad without nudity in the Czech Republic, Spain, and France. (en)
Title	The effectiveness of female nudity in advertising in three European countries The effectiveness of female nudity in advertising in three European countries (en)
skos:prefLabel	The effectiveness of female nudity in advertising in three European countries The effectiveness of female nudity in advertising in three European countries (en)
skos:notation	RIV/60460709:41110/10:19498!RIV11-MSM-41110___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	5
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Linhart, Zdeněk
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Česká zemědělská univerzita v Praze / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	256271
http://linked.open...ai/riv/idVysledku	RIV/60460709:41110/10:19498
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Advertising, Advertising effectiveness, Czech Republic, France, Print media, Spain (en)
http://linked.open.../riv/klicoveSlovo	Advertising effectiveness Print media Czech Republic Spain France Advertising
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[87048F2DC8C1]
http://linked.open...i/riv/nazevZdroje	International Marketing Review
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...v/svazekPeriodika	27
http://linked.open...iv/tvurceVysledku	Linhart, Zdeněk Dianoux, Christian
http://linked.open...ain/vavai/riv/wos	000283611100005
issn	0265-1335
number of pages	17 (xsd:int)
http://localhost/t...ganizacniJednotka	41110
is http://linked.open...avai/riv/vysledek of	The effectiveness of female nudity in advertising in three European countries The effectiveness of female nudity in advertising in three European countries The effectiveness of female nudity in advertising in three European countries

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