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  • DMOs are considered the most advanced form of organizations involved in tourism development. These organizations play an important role in the management and financing of tourism within the defined territory. Establishment of DMOs in the Czech Republic at the regional and lower level is not defined by any laws or regulations. This situation raises several questions: Do DMOs in the Czech Republic, and by extension, in South Bohemia, really play a role of a destination management, or are they focused only on marketing activities, or on marketing communication? Is the financing of DMOs and tourism development generally sufficient? Does a structure of stakeholders, involved in the DMOs in the Czech Republic, correspond to organizational structures in properly functioning DMOs? Some of these questions, applied to the environment of South Bohemia, are answered in this paper.
  • DMOs are considered the most advanced form of organizations involved in tourism development. These organizations play an important role in the management and financing of tourism within the defined territory. Establishment of DMOs in the Czech Republic at the regional and lower level is not defined by any laws or regulations. This situation raises several questions: Do DMOs in the Czech Republic, and by extension, in South Bohemia, really play a role of a destination management, or are they focused only on marketing activities, or on marketing communication? Is the financing of DMOs and tourism development generally sufficient? Does a structure of stakeholders, involved in the DMOs in the Czech Republic, correspond to organizational structures in properly functioning DMOs? Some of these questions, applied to the environment of South Bohemia, are answered in this paper. (en)
Title
  • DMOs in South Bohemia - Destination management or marketing organizations?
  • DMOs in South Bohemia - Destination management or marketing organizations? (en)
skos:prefLabel
  • DMOs in South Bohemia - Destination management or marketing organizations?
  • DMOs in South Bohemia - Destination management or marketing organizations? (en)
skos:notation
  • RIV/60076658:12510/12:43884857!RIV13-MSM-12510___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 131750
http://linked.open...ai/riv/idVysledku
  • RIV/60076658:12510/12:43884857
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • South Bohemia, tourism, DMO, destination management, destination marketing (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [1B9693418401]
http://linked.open...v/mistoKonaniAkce
  • Tábor
http://linked.open...i/riv/mistoVydani
  • České Budějovice
http://linked.open...i/riv/nazevZdroje
  • International trade education in marketing - conference proceedings
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Dvořák, Vladimír
  • Štumpf, Petr
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Faculty of Economics, University of South Bohemia in České Budějovice
https://schema.org/isbn
  • 978-80-7394-366-0
http://localhost/t...ganizacniJednotka
  • 12510
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