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  • This article is concerned in the selected problems CRM in the practice of Czech companies and it is based on results from previous research which was conducted during period of years 2005-2007 in a grant project %22Methodology of relationship marketing and its positron in a scope of strategic marketing and managing relations with customers (CRM) - usage in a practice.%22
  • This article is concerned in the selected problems CRM in the practice of Czech companies and it is based on results from previous research which was conducted during period of years 2005-2007 in a grant project %22Methodology of relationship marketing and its positron in a scope of strategic marketing and managing relations with customers (CRM) - usage in a practice.%22 (en)
  • Předložený článek se zabývá vybranými problémy CRM v praxi českých firem a opírá o výsledky výzkumu realizovaného v letech 2005-2007 v rámci grantového projektu %22Metodologie marketingu vztahů a její postavení v rámci strategického marketingu a řízení vztahů se zákazníkem (CRM)- praktické využití. (cs)
Title
  • Readines of Czech Companies to Application of CRM
  • Připravenost českých firem na aplikaci CRM (cs)
  • Readines of Czech Companies to Application of CRM (en)
skos:prefLabel
  • Readines of Czech Companies to Application of CRM
  • Připravenost českých firem na aplikaci CRM (cs)
  • Readines of Czech Companies to Application of CRM (en)
skos:notation
  • RIV/47813059:19520/08:#0000271!RIV09-MSM-19520___
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  • 391552
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  • RIV/47813059:19520/08:#0000271
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  • Transaction oriented marketing, relation oriented marketing, definition of CRM, awareness of CRM, the main problem areas of CRM (en)
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  • [AC5A4FB633BE]
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  • Pardubice
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  • Pardubice
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  • International Scientific Konference%22CRM 2008%22
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  • Starzyczná, Halina
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  • Pardubice VŠCHT
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  • 978-80-7395-129-0
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  • 19520
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