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Description
  • Opakující úlohou managementu marketingu na všech řídicích úrovních je získání prognóz poptávky na produkty. Článek se věnuje konstrukci prognóz Bayesovým přístupem a zároveň vyhodnocuje přesnost těchto prognóz na praktickém příkladě poptávky po systémech na přepěťové ochrany v r. 2004. (cs)
  • A recurring problem concerning marketing operatives at all levels is a forecast of the demand for new products. This article discusses a technique - Bayesian method, by which the forecast of such products can be calculated. This technique is used to examine the forecast accuracy of lightning current arristers during the year 2004.
  • A recurring problem concerning marketing operatives at all levels is a forecast of the demand for new products. This article discusses a technique - Bayesian method, by which the forecast of such products can be calculated. This technique is used to examine the forecast accuracy of lightning current arristers during the year 2004. (en)
Title
  • Assessing the Predictive Accuracy of Bayesian Methods
  • Posouzení predikční přesnosti bayesovských metod (cs)
  • Assessing the Predictive Accuracy of Bayesian Methods (en)
skos:prefLabel
  • Assessing the Predictive Accuracy of Bayesian Methods
  • Posouzení predikční přesnosti bayesovských metod (cs)
  • Assessing the Predictive Accuracy of Bayesian Methods (en)
skos:notation
  • RIV/47813059:19240/06:#0000163!RIV07-GA0-19240___
http://linked.open.../vavai/riv/strany
  • 134-139
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/05/2768)
http://linked.open...iv/cisloPeriodika
  • 2006
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 466133
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19240/06:#0000163
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Bayesian estimation; prior and posterior distribution; ex ante forecast; exponential smoothing (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [C84227EDAAF2]
http://linked.open...i/riv/nazevZdroje
  • ECON 06 /Selected Research Papers/
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 13
http://linked.open...iv/tvurceVysledku
  • Marček, Dušan
  • Marček, Milan
issn
  • 0862-7908
number of pages
http://localhost/t...ganizacniJednotka
  • 19240
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