About: The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	In recent years the importance of Internet as new marketing communication media is still growing. Online marketing communication is however with this development becoming more difficult and it has created new complex problem. This complex of online marketing communication has to be explored. The Internet is proving to be very advantageous medium especially in business to customer sector. This transfer of traditional marketing to online media is naturally relating also to companies in lodging industry. This paper is describing results of research about online communication tools of lodging facilities different types. More precisely it informs about online communication with customers through the World Wide Web. There were 356 lodging facilities from North Bohemia region which were responding to online questionnaire. The aim of this paper is to partially isolate the problem of creation and administration of lodging facilities websites, prove the importance of this communication tool and point out new concepts, relations and problems in its administration. This paper is also mapping subtools of websites and it quantitatively describes the frequency of usage and other aspects. In recent years the importance of Internet as new marketing communication media is still growing. Online marketing communication is however with this development becoming more difficult and it has created new complex problem. This complex of online marketing communication has to be explored. The Internet is proving to be very advantageous medium especially in business to customer sector. This transfer of traditional marketing to online media is naturally relating also to companies in lodging industry. This paper is describing results of research about online communication tools of lodging facilities different types. More precisely it informs about online communication with customers through the World Wide Web. There were 356 lodging facilities from North Bohemia region which were responding to online questionnaire. The aim of this paper is to partially isolate the problem of creation and administration of lodging facilities websites, prove the importance of this communication tool and point out new concepts, relations and problems in its administration. This paper is also mapping subtools of websites and it quantitatively describes the frequency of usage and other aspects. (en)
Title	The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities (en)
skos:prefLabel	The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities (en)
skos:notation	RIV/46747885:24310/14:00002231!RIV15-MSM-24310___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Němečková, Jitka
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Technická univerzita v Liberci / Ekonomická fakulta
http://linked.open...dnocenehoVysledku	15657
http://linked.open...ai/riv/idVysledku	RIV/46747885:24310/14:00002231
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Online marketing; Lodging industry; World Wide Web (en)
http://linked.open.../riv/klicoveSlovo	World Wide Web Lodging industry Online marketing
http://linked.open...ontrolniKodProRIV	[030FD29D4E03]
http://linked.open...v/mistoKonaniAkce	Milan, Italy
http://linked.open...i/riv/mistoVydani	Milano
http://linked.open...i/riv/nazevZdroje	Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation
http://linked.open...in/vavai/riv/obor	BD
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	Němečková, Jitka
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2014-01-01 (xsd:date)
number of pages	6 (xsd:int)
http://purl.org/ne...btex#hasPublisher	International Business Information Management Association (IBIMA)
https://schema.org/isbn	978-0-9860419-3-8
http://localhost/t...ganizacniJednotka	24310

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