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  • The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. It examines the degree of importance, which representatives of MSE assign to individual stakeholders in regard to their influence on the market success of an enterprise. In addition, it tries to describes, which attitudes they hold toward their stakeholders on the cognitive and emotional level.
  • The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. It examines the degree of importance, which representatives of MSE assign to individual stakeholders in regard to their influence on the market success of an enterprise. In addition, it tries to describes, which attitudes they hold toward their stakeholders on the cognitive and emotional level. (en)
Title
  • Attitudes to individual types of stakeholders
  • Attitudes to individual types of stakeholders (en)
skos:prefLabel
  • Attitudes to individual types of stakeholders
  • Attitudes to individual types of stakeholders (en)
skos:notation
  • RIV/00216224:14560/09:00036888!RIV10-MSM-14560___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(1M0524), S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 304369
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14560/09:00036888
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Relationship marketing; micro and small enterprises; local authorities (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [40DC455D83F5]
http://linked.open...i/riv/mistoVydani
  • Katowice
http://linked.open...vEdiceCisloSvazku
  • sv. 1
http://linked.open...i/riv/nazevZdroje
  • Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kašparová, Klára
number of pages
http://purl.org/ne...btex#hasPublisher
  • The Karol Adamiecki University of Economics in Katowice
https://schema.org/isbn
  • 978-83-7246-443-9
http://localhost/t...ganizacniJednotka
  • 14560
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