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  • Website positioning of MNCs was examined in Poland and the Czech Republic. Using website content analysis techniques, we evaluated the similarity between the home (US) and host sites, as well as the existence of a series of website functions. The findings suggest that American MNCs tend to apply a high level of visual components in Poland and Czech sites, while the level of standardization in textual messages is notably low in both countries.
  • Website positioning of MNCs was examined in Poland and the Czech Republic. Using website content analysis techniques, we evaluated the similarity between the home (US) and host sites, as well as the existence of a series of website functions. The findings suggest that American MNCs tend to apply a high level of visual components in Poland and Czech sites, while the level of standardization in textual messages is notably low in both countries. (en)
Title
  • Expanding the Borderless Frontier: International Website Brand Strategies in the New EU Member States
  • Expanding the Borderless Frontier: International Website Brand Strategies in the New EU Member States (en)
skos:prefLabel
  • Expanding the Borderless Frontier: International Website Brand Strategies in the New EU Member States
  • Expanding the Borderless Frontier: International Website Brand Strategies in the New EU Member States (en)
skos:notation
  • RIV/00216224:14560/08:00033782!RIV10-MSM-14560___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 367100
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14560/08:00033782
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing; global strategy; local strategy; websites presentations (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [7BAF13F6B1CE]
http://linked.open...i/riv/mistoVydani
  • Lisbon
http://linked.open...vEdiceCisloSvazku
  • 1.
http://linked.open...i/riv/nazevZdroje
  • F. Costa Pereira, J. Veríssimo & P. Neijens (Eds.), New Trends in Advertising Research
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Škapa, Radoslav
  • Okazaki, Shintaro
number of pages
http://purl.org/ne...btex#hasPublisher
  • Silabo Publishers
https://schema.org/isbn
  • 978-972-618-493-5
http://localhost/t...ganizacniJednotka
  • 14560
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