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Description
  • In this paper we introduce a prototype system for an interactive advertisement panel. Our panel prototype engages attention of passing potential customers for 50x longer time period than its printed alternative. The panel attracts his/her attention and engages him/her into a short interactive game. It uses computer vision methods to track potential customers face and to estimate potential customer’s age and gender, which can be used for better targeting and evaluation of an advertisement campaign. A proof of concept implementation of panel prototype has been qualitatively and quantitatively evaluated.
  • In this paper we introduce a prototype system for an interactive advertisement panel. Our panel prototype engages attention of passing potential customers for 50x longer time period than its printed alternative. The panel attracts his/her attention and engages him/her into a short interactive game. It uses computer vision methods to track potential customers face and to estimate potential customer’s age and gender, which can be used for better targeting and evaluation of an advertisement campaign. A proof of concept implementation of panel prototype has been qualitatively and quantitatively evaluated. (en)
Title
  • ADDInPanel: Adaptive Advertising Interactive Panel
  • ADDInPanel: Adaptive Advertising Interactive Panel (en)
skos:prefLabel
  • ADDInPanel: Adaptive Advertising Interactive Panel
  • ADDInPanel: Adaptive Advertising Interactive Panel (en)
skos:notation
  • RIV/68407700:21230/13:00211581!RIV14-MSM-21230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(TE01020415), S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 59519
http://linked.open...ai/riv/idVysledku
  • RIV/68407700:21230/13:00211581
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Interactive advertisement panel; implementation; computer vision; customer. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [3FD6B7FBE083]
http://linked.open...v/mistoKonaniAkce
  • Budapest
http://linked.open...i/riv/mistoVydani
  • Budapest
http://linked.open...i/riv/nazevZdroje
  • Cognitive Infocommunications (CogInfoCom), 2013 IEEE 4th International Conference on
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Míkovec, Zdeněk
  • Urban, M.
  • Macík, Miroslav
  • Malý, Ivo
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://bibframe.org/vocab/doi
  • 10.1109/CogInfoCom.2013.6719274
http://purl.org/ne...btex#hasPublisher
  • IEEE Hungary Section, University Obuda
https://schema.org/isbn
  • 978-1-4799-1543-9
http://localhost/t...ganizacniJednotka
  • 21230
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