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Description
  • The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion.
  • The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion. (en)
  • The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion. (cs)
Title
  • Analýza volby na trhu pojistných produktů
  • Analýza volby na trhu pojistných produktů (cs)
  • MARKET ANALYSIS OF OPTIONS FOR INSURANCE PRODUCTS (en)
skos:prefLabel
  • Analýza volby na trhu pojistných produktů
  • Analýza volby na trhu pojistných produktů (cs)
  • MARKET ANALYSIS OF OPTIONS FOR INSURANCE PRODUCTS (en)
skos:notation
  • RIV/62690094:18450/11:10069321!RIV13-MSM-18450___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • N
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 186148
http://linked.open...ai/riv/idVysledku
  • RIV/62690094:18450/11:10069321
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • decision-making; market; insurance; consumer (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [D9485CA9A17A]
http://linked.open...v/mistoKonaniAkce
  • Hradec Králové, Česká republika
http://linked.open...i/riv/mistoVydani
  • Hradec Králové
http://linked.open...i/riv/nazevZdroje
  • Hradecké ekonomické dny 2011 : Ekonomický rozvoj a management regionů
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Marešová, Petra
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000310711600036
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Gaudeamus
https://schema.org/isbn
  • 978-80-7435-100-6
http://localhost/t...ganizacniJednotka
  • 18450
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