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  • Tourism is one of the fastest growing economic sectors. Growing competitive pressure increases the demands on service quality as the requirements and attitudes of customers are constantly evolving and changing. Due to the specific nature of tourism services, the offer may be copied easily and in some sectors, it can differ only in the quality of the services provided. The quality of services is assessed from technical and functional points of view, while individual factors may be evaluated according to customer satisfaction. As the approaches to the interpretation and evaluation of the quality of services are equivocal, the quality factors in different sectors had to be examined. The identification and importance of the quality factors and competitiveness are currently subjects of research of many expert studies and articles focused on tourism economics. The international character of tourism, the development of global distribution systems (GDS) and communication technologies and the increasing knowledge and experience of customers result in some customer segments preferring individual selection of their holidays via the Internet to the offer of the services of travel agencies. The providers of these services can only maintain their positions in the market by focusing on improving the factors that are crucial to customers and decisive for their main market segments.The objective of this article is to identify the factors affecting quality in the sector of the providers of tourism services (travel agencies) and determine their significance for the selected segments of customers.
  • Tourism is one of the fastest growing economic sectors. Growing competitive pressure increases the demands on service quality as the requirements and attitudes of customers are constantly evolving and changing. Due to the specific nature of tourism services, the offer may be copied easily and in some sectors, it can differ only in the quality of the services provided. The quality of services is assessed from technical and functional points of view, while individual factors may be evaluated according to customer satisfaction. As the approaches to the interpretation and evaluation of the quality of services are equivocal, the quality factors in different sectors had to be examined. The identification and importance of the quality factors and competitiveness are currently subjects of research of many expert studies and articles focused on tourism economics. The international character of tourism, the development of global distribution systems (GDS) and communication technologies and the increasing knowledge and experience of customers result in some customer segments preferring individual selection of their holidays via the Internet to the offer of the services of travel agencies. The providers of these services can only maintain their positions in the market by focusing on improving the factors that are crucial to customers and decisive for their main market segments.The objective of this article is to identify the factors affecting quality in the sector of the providers of tourism services (travel agencies) and determine their significance for the selected segments of customers. (en)
Title
  • Significance Of Quality Dimensions In Tourism Services And Their Impact On Customer Decision-Making
  • Significance Of Quality Dimensions In Tourism Services And Their Impact On Customer Decision-Making (en)
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  • Significance Of Quality Dimensions In Tourism Services And Their Impact On Customer Decision-Making
  • Significance Of Quality Dimensions In Tourism Services And Their Impact On Customer Decision-Making (en)
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  • RIV/62156489:43110/13:00205758!RIV14-MSM-43110___
http://linked.open...avai/riv/aktivita
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  • Z(MSM6215648904)
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  • 105032
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  • RIV/62156489:43110/13:00205758
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  • tourism service quality; competitiveness factors; travel agency; dimension of quality (en)
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  • [84BA65950087]
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  • Estoril, Cascais, Portugal
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  • Book of Proceedings for the 6th Annual Conference
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http://linked.open...UplatneniVysledku
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  • Ryglová, Kateřina
  • Vajčnerová, Ida
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  • Euromed Press
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  • 978-9963-711-16-1
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  • 43110
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