About: Advertising as a possible determinant of private consumption

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The objective of this paper is to examine a potential influence of advertising on private consumption as one of the factors that determine consumption. GDP (DPI), interest rates, but also advertising may be considered as important factors that can accelerate the development or change the direction of development of private consumption. A debate on effects of these factors is carried on in the paper. Determinants of advertising expenses as well as potential influence of advertising on private consumption will be studied. This general theme will be specified under conditions of American economy and examined during a period of almost 80 years (1929-2008). The GLS method of estimation with application of Cochrane-Orcutt regression demonstrates that advertising is not an important variable of private consumption at aggregate level on the contrary to DPI and private savings. The objective of this paper is to examine a potential influence of advertising on private consumption as one of the factors that determine consumption. GDP (DPI), interest rates, but also advertising may be considered as important factors that can accelerate the development or change the direction of development of private consumption. A debate on effects of these factors is carried on in the paper. Determinants of advertising expenses as well as potential influence of advertising on private consumption will be studied. This general theme will be specified under conditions of American economy and examined during a period of almost 80 years (1929-2008). The GLS method of estimation with application of Cochrane-Orcutt regression demonstrates that advertising is not an important variable of private consumption at aggregate level on the contrary to DPI and private savings. (en)
Title	Advertising as a possible determinant of private consumption Advertising as a possible determinant of private consumption (en)
skos:prefLabel	Advertising as a possible determinant of private consumption Advertising as a possible determinant of private consumption (en)
skos:notation	RIV/62156489:43110/10:00155400!RIV10-MSM-43110___
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2010
http://linked.open...aciTvurceVysledku	Grochová, Ladislava
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	245552
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/10:00155400
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	interest rates; private consumption; GDP; Advertising; personal disposable income (en)
http://linked.open.../riv/klicoveSlovo	GDP interest rates personal disposable income private consumption Advertising
http://linked.open...ontrolniKodProRIV	[E76FB9FD65C6]
http://linked.open...v/mistoKonaniAkce	Brno
http://linked.open...i/riv/mistoVydani	Brno
http://linked.open...i/riv/nazevZdroje	Firma a konkurenční prostředí 2010
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...iv/tvurceVysledku	Grochová, Ladislava
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2010-03-11 (xsd:date)
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
number of pages	9 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Provozně ekonomická fakulta, Mendelova univerzita v Brně
https://schema.org/isbn	978-80-7375-385-6
http://localhost/t...ganizacniJednotka	43110

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