About: Nové inovační přístupy v komunikaci se zákazníky v maloobchodě

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description	Positionings strategy is a way how the business wants to be seen by a customer. It is closely connected with market segmentation. In the knowledge economics, which isnbased on IT and CT, it means building of stabile client groups. Standard trade models must be enlarged by positioning strategies in a IT and CT environment to ensure long term growth of enterprises. The article describes possibilities of establishment of positioning strategy in the Czech internal retail subsystem. This contribution was processed within the Research Project of MSM 6046070906 “The economics of Czech agricultural resources and then effective use within multifunctional systems of agriculture and food“, Faculty of Economics and Management,CUA in Prague. Positionings strategy is a way how the business wants to be seen by a customer. It is closely connected with market segmentation. In the knowledge economics, which isnbased on IT and CT, it means building of stabile client groups. Standard trade models must be enlarged by positioning strategies in a IT and CT environment to ensure long term growth of enterprises. The article describes possibilities of establishment of positioning strategy in the Czech internal retail subsystem. This contribution was processed within the Research Project of MSM 6046070906 “The economics of Czech agricultural resources and then effective use within multifunctional systems of agriculture and food“, Faculty of Economics and Management,CUA in Prague. (en) Positionings strategy is a way how the business wants to be seen by a customer. It is closely connected with market segmentation. In the knowledge economics, which isnbased on IT and CT, it means building of stabile client groups. Standard trade models must be enlarged by positioning strategies in a IT and CT environment to ensure long term growth of enterprises. The article describes possibilities of establishment of positioning strategy in the Czech internal retail subsystem. This contribution was processed within the Research Project of MSM 6046070906 “The economics of Czech agricultural resources and then effective use within multifunctional systems of agriculture and food“, Faculty of Economics and Management,CUA in Prague. (cs)
Title	Nové inovační přístupy v komunikaci se zákazníky v maloobchodě New innovative approach with customers communication in retail (en) Nové inovační přístupy v komunikaci se zákazníky v maloobchodě (cs)
skos:prefLabel	Nové inovační přístupy v komunikaci se zákazníky v maloobchodě New innovative approach with customers communication in retail (en) Nové inovační přístupy v komunikaci se zákazníky v maloobchodě (cs)
skos:notation	RIV/60460709:41110/07:21442!RIV08-MSM-41110___
http://linked.open.../vavai/riv/strany	0;0
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6046070906)
http://linked.open...vai/riv/dodaniDat	2008
http://linked.open...aciTvurceVysledku	Hes, Aleš Hesová, Ivana
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Česká zemědělská univerzita v Praze / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	437739
http://linked.open...ai/riv/idVysledku	RIV/60460709:41110/07:21442
http://linked.open...riv/jazykVysledku	cze - čeština
http://linked.open.../riv/klicovaSlova	innovative approach, customer, retail, marketing (en)
http://linked.open.../riv/klicoveSlovo	marketing retail customer innovative approach
http://linked.open...ontrolniKodProRIV	[DC5C40E425B9]
http://linked.open...v/mistoKonaniAkce	Bratislava
http://linked.open...i/riv/mistoVydani	Bratislava
http://linked.open...vEdiceCisloSvazku	Neuvedeno, 0
http://linked.open...i/riv/nazevZdroje	Moderné prístupy k manažmentu podniku
http://linked.open...in/vavai/riv/obor	GA
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2007
http://linked.open...iv/tvurceVysledku	Hes, Aleš Hesová, Ivana
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2007-09-06 (xsd:date)
http://linked.open...n/vavai/riv/zamer	conomics of Czech agriculture resources and their efficient use in frame of multifunctional agri-food systems
number of pages	1 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Slovenská technická univerzita v Bratislave
https://schema.org/isbn	978-80-227-2750-1
http://localhost/t...ganizacniJednotka	41110

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