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Description
  • Článek se zabývá uplatˇnováním CRM v rámci vědního managementu a managementu kvality. Uvádí výsledky dvou nezávislých výzkumu. První byl zaměřen na úroveň povědomí o CRM v českých výrobních organizacích a ve službách a zároveň hodnotí součásnou situaci CRM v organizacích. V druhé části článku se autorka zamýšlí nad požadavky řízení nové společnosti a úkoly manažérů budoucnosti. Tento problém posuzuje z pohledu požadavků kvality. Tato část článku je doplněna také výsledky výzkumu zaměřeného na postoj českých podniků ke vzdělání a vědnímu managementu. (cs)
  • The paper is concerned about implementation of CRM within the frame of knowledge management and management of quality. It shows results of two differents researches. The first one was focused on the level of the CRM awareness in manufacturing and service organizations and it also rates current situation of CRM in enterprises. In the second part of the paper the author mentions requierements of managing new company and tasks which must be done by managers of the future. This problem is judged in the view of quality requirements. This part of the paper is also supplied by the results of the research focused on the attitude of Czech enterprises towards education and knowledge management.
  • The paper is concerned about implementation of CRM within the frame of knowledge management and management of quality. It shows results of two differents researches. The first one was focused on the level of the CRM awareness in manufacturing and service organizations and it also rates current situation of CRM in enterprises. In the second part of the paper the author mentions requierements of managing new company and tasks which must be done by managers of the future. This problem is judged in the view of quality requirements. This part of the paper is also supplied by the results of the research focused on the attitude of Czech enterprises towards education and knowledge management. (en)
Title
  • CRM as Part of knowledge management and quality management
  • CRM jako součást znalostního managementu a řízení kvality (cs)
  • CRM as Part of knowledge management and quality management (en)
skos:prefLabel
  • CRM as Part of knowledge management and quality management
  • CRM jako součást znalostního managementu a řízení kvality (cs)
  • CRM as Part of knowledge management and quality management (en)
skos:notation
  • RIV/47813059:19520/08:#0000180!RIV09-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 361583
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/08:#0000180
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Knowledge management, qualitative procesess, tasks of management, quality support, schooling actions, CRM (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [016C305818F7]
http://linked.open...v/mistoKonaniAkce
  • Spišská Nová Ves
http://linked.open...i/riv/mistoVydani
  • Banská Bystrica
http://linked.open...i/riv/nazevZdroje
  • Proceedings of the Papers from the 6th Internacional Scientific Symposium %22Problems of Marketing management in Globalisation%22
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Gabryšová, Marie
  • Starzyczná, Halina
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • EF UMB Banská Bystrica
https://schema.org/isbn
  • 978-80-89382-00-2
http://localhost/t...ganizacniJednotka
  • 19520
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