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  • Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled %22Innovative approaches in management and marketing in Europe a global environment%22.
  • Aim of this paper is to map out the specifics of the Czech construction market and justify the relevance of the choice of this sector as a targeted area within the marketing-oriented research work. Article analyzes the construction industry especially from the perspective of construction production, construction contracts, business, construction, and associated development of sales in this field. The purpose is to provide a holistic view of development in the construction industry in recent years and determine whether it is appropriate to target the areas of marketing research. These specific features and aspects are discussed from the perspective of the life cycle of a product / service - construction activity. This contribution was prepared on the FP VUT Brno the number of solved FP-S-11-3/1417 project titled %22Innovative approaches in management and marketing in Europe a global environment%22. (en)
Title
  • Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle
  • Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle (en)
skos:prefLabel
  • Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle
  • Aspects of evaluation of the effectiveness of the Czech construction industry due to the life cycle (en)
skos:notation
  • RIV/00216305:26510/11:PU95378!RIV12-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 187185
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/11:PU95378
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Czech construction industry, effectiveness, building products, construction contracts, construction work, the annual comparison, the life cycle of service / product life-cycle (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • LT - Litevská republika
http://linked.open...ontrolniKodProRIV
  • [3629DCF5DEC6]
http://linked.open...i/riv/nazevZdroje
  • International Scientific Conference “Whither Our Economies
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2011
http://linked.open...iv/tvurceVysledku
  • Sychrová, Lucie
issn
  • 2029-8501
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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